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| Dr. Ralph W. Giacobbe, Associate Professor Ralph Giacobbe's research interest areas include marketing research, ethics, personal selling and marketing education and he has published in several journals including Industrial Marketing Management, Journal of Marketing Education, Marketing Research, Journal of Business Ethics and Journal of Personal Selling & Sales Management. Professor Giacobbe has been a longstanding member of several professional societies including the American Marketing Association, the Academy of Marketing Science, and the Midwest Marketing Association. Email: rgiacob@siue.edu |
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| Dr. Edmund Hershberger, Associate Professor and Chair Ph.D., Georgia State University, 2003 Online Advertising, Consumer Behavior, Interactive Marketing, Advertising Research Edmund Hershberger joined the faculty at SIUE in 2003. He has several years experience in marketing and operations and has been teaching marketing since 1999. Dr. Hershberger’s research interests include interactive marketing, internet advertising, online consumer behavior, traditional advertising, and event marketing. His teaching interests include Advertising, Marketing Research, Consumer Behavior and Electronic Marketing. His research has been published in scholarly journals such as the Journal of Advertising Research and the Quarterly Journal of Electronic Commerce. In addition Dr. Hershberger has presented his research at national conferences for the American Marketing Association and the Society for Marketing Advances. Email: ehershb@siue.edu |
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| Dr. Ramana (Ram) Madupalli, Assistant Professor and MMR Program Interim Director Ram Madupalli is the current Director of the Master of Marketing Research (MMR) Program. Ram Madupalli’s research interests include sales management, customer equity, call center management and marketing research. He has been teaching different marketing courses since 2002 and his teaching interests are personal selling and sales management, marketing research, database marketing and product management. Ram has presented papers at the AMA Marketing and Public Policy conference and Marketing Science conference. His research is published in Journal of Business Research, Journal of Business Industrial Marketing, Journal of Services Marketing and more. Ram’s credentials include best paper award at the 2003 Marketing Public Policy conference and recognition as AMA doctoral consortium candidate. His dissertation titled “Salesperson behavioral determinants of customer equity: an effectiveness approach” is a recipient of AMA dissertation award and Georgia State University dissertation grant. His primary teaching responsibilities in the MMR program covers marketing research methodologies, database marketing and qualitative research. Dr.Madupalli is also the advisor for MMR Alumni Society. Email: rmadupa@siue.edu |
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| Dr. Timucin (Tim) Ozcan, Assistant Professor Dr. Tim Ozcan's research interests include marketing strategy, consumer behavior, marketing communications, and product positioning. Tim has presented papers at several national conferences such as American Marketing Association and Academy of Marketing Science. He was recognized as doctoral consortium fellow by American Marketing Association. His teaching interests include Marketing Strategy, Marketing Communications and Consumer Behavior. He is the faculty advisor of the MMR Student Association (MMRSA). Email: tozcan@siue.edu |
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| Dr. Madhav N. Segal, Professor of Marketing Madhav Segal served as the Director of the Master of Marketing Research (MMR) program until August 2011, which he founded in 1984. Dr. Segal serves as a Marketing Consultant to a variety of marketing, business, and marketing research service agencies and organizations. He has been an invited speaker on marketing and marketing research topics for many industry, academic associations and trade organizations both in the United States and abroad (including several countries in Europe, Asia, North & South America, Australia, and Africa). He is extensively published in leading marketing and marketing research journals such as Journal of Marketing Research, Journal of Business Research, European Journal of marketing, Journal of Advertising, Journal of Data Collection, Industrial Marketing Management, California Management Review, Journal of Professional Services Marketing, Health Marketing Quarterly, Canadian Journal of marketing Research, International Journal of Retail and Distribution Management, Journal of Business Ethics and Marketing Research: A Magazine of Management & Applications. Dr. Segal’s teaching and research credentials also include several awards for outstanding teaching and scholarly research. He is the recipient of the 1997 Paul Simon Teaching Research Award. This prestigious award recognizes his success in linking his excellence in teaching with his outstanding research. He has also received the 2000 Great Teacher Award at the university. Dr. Segal has also been recently honored with the 2009 Hormel Food Corporation’s Meritorious Teacher Award by the Marketing Management Association to recognize his excellence in marketing education. Email: msegal@siue.edu |
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| Dr. Mike Flynn, Lecturer Qualitative Research & Analysis Mike Flynn is principal of Flynn Consulting. Previously he spent 25 years in advertising, more than 20 with D’Arcy advertising in St. Louis. Mike’s background is in account planning and research. Mike’s educational background includes a Ph.D. from the University of Kansas. During the course of his career Mike has worked on developing marketing and advertising strategies for such brands as Budweiser, Uncle Ben’s, Milky Way, SBC, Whiskas, Skittles, and Coca-Cola, as well as many less well known brands in categories ranging from lift trucks to non-profits to milk. |
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| Dr. John J. Sterling, Lecturer Syndicated Data Analysis & Market Intelligence John J. Sterling is the Vice President & Director of Marketing & Category Management at Ralston Foods/ Ralcorp (Ralcorp spun off from Ralston Purina 4/94) and manages all consumer marketing and category management programs. He has been with Ralston since 1985. John has extensive training and experience in advanced research methodologies, quasi-experimental techniques and multivariate statistics. Have done extensive analytical work on data collected using custom survey techniques, household panel data, and syndicated sales data. John earned his Ph.D. and M.A. in experimental psychology from the University of Missouri—Columbia and his Bachelor of Arts degree in psychology from DePauw University. |
