<h2>Curriculum Overview</h2>
<p></p>
<p><strong>Pre-Common Body of Business Knowledge (CBBK) Courses</strong></p>
<p>Business Statistics</p>
<p>Knowledge and applications of Excel and Power Point, data analysis and related software (e.g., SAS, SPSS) is critical</p>
<p>Good communication (written and oral), and</p>
<p>Good interpersonal skills are a prerequisite for success</p>
<p></p>
<p><strong>CBBK Courses</strong></p>
<p>Quantitative Analysis</p>
<p>Financial Accounting</p>
<p>Managerial Accounting</p>
<p>Corporate Finance</p>
<p>Management of Organizations</p>
<p>Information Systems Theory</p>
<p>Marketing Management</p>
<p>Managerial Economics</p>
<p></p>
<p><strong>Program Courses</strong></p>
<p>Marketing Planning and Strategy</p>
<p>Buyer Behavior</p>
<p>Product Management</p>
<p>Marketing Information and Research</p>
<p>Research Design and Data Collection</p>
<p>Marketing Research Methodology and Data Analysis</p>
<p>Marketing Research Management and Strategy</p>
<p></p>
<p><strong>Electives</strong></p>
<p>Services Marketing</p>
<p>Advertising Research</p>
<p>Special Topics in Marketing Research</p>
<p>Database Marketing</p>
<p>Syndicated Data Analysis</p>
<p>Seminar in Marketing</p>
<p>Non-parametric Statistics</p>
<p>Survey Sampling</p>
<p>Multivariate Analysis</p>
<p></p>
<p><strong>Capstone</strong></p>
<p>Marketing Research Management and Strategy</p>
<p>Marketing Research Design Project</p>
<p>For a more thorough explanation of the program, please click on the Coursework link in the lefthand navigation panel. </p>